Brands done right.
Five Cape Town aparthotel identities — positioned, designed and brought to life.
A local story,
set by the sun.
An aparthotel brand enriched in local culture, built around the sunset views from its ninth-floor rooftop deck.
Naming · Brand strategy · Corporate identity · Signage · In-room touchpoints
Where you go
to come home.
A contemporary coastal retreat pairing the freedom of a private residence with the polish of a luxury hotel.
Naming · Brand building · Corporate identity · Campaigns · Brand touchpoints
Coastal cues, refined into every touchpoint.
Campaign examples
Bold. Young. Classy.
A little bit of funk.
An urban identity that helped a 200+ key property attract an entirely new market.
Naming · Brand building · Corporate identity · Signage
The commercial result
Built,
then brought to life.
End-to-end brand, signage, photography and social — managed for Habitat from day one.
Naming · Brand building · Corporate identity · Signage · Photography · Social media · Touchpoints
From apartment building
to hospitality brand.
Naming · Rebrand · Corporate identity · Tone of voice · Signage · In-room touchpoints
Tone of voice
“The quiet confidence of a well-connected local and the warmth of a gracious host.”
Launching November 2026.
